Ever spent hours trying to figure out how to rank your blog post on Google, only to end up overwhelmed by keyword tools, competitor analysis, and content gaps?
You’re not alone. In 2025, content creation is faster than ever thanks to AI, but ranking on Google is still a strategic game. That’s where Frase.io enters the picture.
Frase is an AI-powered content writing and optimization tool designed to help writers, bloggers, and marketers craft content that ranks. But does it actually work? Is it better than using ChatGPT, Notion AI, or Grammarly alone? Let’s dive into this human-written review of Frase.io with practical insights, real-world tips, and comparisons to other popular tools.
What is Frase.io?
Frase.io is a content optimization and AI writing platform that helps users:
Research competitors
Build SEO-optimized content briefs
Write and optimize blog posts
Track content performance
It combines AI writing (like ChatGPT) with SEO intelligence (like Surfer SEO or Clearscope), making it a hybrid tool perfect for bloggers, agencies, and content marketers.
Try Frase.io with this link and get 20% off
How Frase.io Works: Key Features for Writers
1. Content Brief Builder
Frase scans top-ranking content for your target keyword and automatically generates a structured brief:
Headings used by competitors
Word count average
Questions people ask
Related terms and topics
This saves hours of research time and gives you an edge when starting a blog or article.
2. AI Writer
While not as creative as ChatGPT, Frase’s AI can:
Expand outlines
Write intros and conclusions
Generate FAQs
Rewrite paragraphs for SEO
If you want factual, structured content, it’s a strong co-pilot.
3. Content Optimization Score
This is where Frase really shines. It analyzes your draft and gives a real-time SEO score based on:
Keyword coverage
Topic depth
Competitor overlap
Much like Grammarly for SEO, it nudges you toward better performance.
4. SERP and Topic Research
Get a snapshot of what’s ranking, who you’re up against, and where the content gaps lie. Perfect for avoiding duplication and building authority.
Frase.io vs Other AI Tools
Frase.io vs ChatGPT
ChatGPT is great for ideation and writing. But it lacks real-time SEO awareness.
Frase integrates SERP analysis into your content workflow.
Pro Tip: Use ChatGPT to draft, then optimize inside Frase.
Frase.io vs Notion AI
Notion AI is ideal for personal productivity and notes.
Frase is better for long-form, SEO-driven writing.
Frase.io vs Grammarly
Grammarly fixes language and tone.
Frase fixes SEO and topic gaps.
Stack them all: Use Grammarly + Frase + Notion AI for a complete content pipeline.
Real-World Workflow Using Frase.io
Start with a keyword – Use Google or Ahrefs to find one.
Run it through Frase – Get a brief and see SERP leaders.
Draft with Frase AI or ChatGPT – Generate the structure.
Optimize with Frase Score – Aim for 80+ content score.
Polish with Grammarly – Make it smooth and readable.
Paste into CMS – Done!
This workflow has helped content creators reduce publishing time by 50%.
Pricing: Is Frase Worth It?
Frase is affordable compared to Surfer SEO or MarketMuse.
Basic Plan: $14.99/mo (perfect for solo bloggers)
Team Plan: $114.99/mo (agencies and teams)
They often offer lifetime deals and discounts.
Start your free trial of Frase.io here
Final Verdict: Should You Use Frase.io in 2025?
If you create content to rank on Google, Frase.io is worth your time. It doesn’t replace creative writing tools like ChatGPT, but it fills the SEO gap most AI tools miss.
Frase.io is the tool you didn’t know you needed until your blog hits Page 1.
✅ Pros:
Saves research time
Built-in SEO optimization
Clean, intuitive UI
⚠️ Cons:
AI writing isn’t as creative as GPT
Best features locked behind paid plans
Ready to try Frase? → Claim your discount on Frase.io
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